| Xiamen 
This text is an abstract of a longer one, at least in its concept. The original text treats a case of successful business, in new markets´ development. Then, we will approach to a communicative methodology that takes deep roots in the corporate culture: the viral diffusion, the viral marketing. To put us into situation, we [...]
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marketing
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Information Technologies
Continuous improvement in SMEs
Monday, May 4th, 2009Information is vital in international management teams, which can only reach their potential if they have the vision of comprehensive, updated and reliable always come from different sources and varied.
Ludita busca Outsourcing
Sunday, April 26th, 2009Tal vez, sólo sea una extraña broma de los neoludistas: se ha pasado de querer destruir la industria de telares a la de querer destruir internet (la gran tela de araña).
New launch
New launch in Brazil
Saturday, April 25th, 2009After two years selling its products through a local partner, a leading Spanish business group decides to set up office in Brazil with its own. But market best situation had also led to the arrival of the most important competitors, so we had to quickly plan and execute the next steps to seize the advantage [...]
Sparking creativity
Friday, April 24th, 2009The notion of stimulated creativity through an organized method dates back to 1953. The initial description of the Creative Problem Solving (CPS) process began with Alex Osborn in his book Applied Imagination. Osborn noticed that using deliberate processes and thinking tools resulted in increased levels of efficiency at managing change within the workplace. An open-ended [...]
Internationalization
Internationalization of a limited market product
Friday, April 24th, 2009A company who manages to develop an interesting product, owns a treasure.
Many times, the right strategy consist on exploiting entirely this source of competitive advantage but often it will be advisable to expand internationally to develop economies of scale to sustain leadership.
If you love your product, stick by it
Friday, April 24th, 2009Let me ask you a few questions, it won’t take long. Does your company have a unique product or have developed a know-how or technology that allows you to differentiate from the competition? Are you market leader in your niche? Did your sales topped and need to find new ways to grow? Are you committed [...]
Que inventen ellos
Wednesday, April 15th, 2009Hace ya muchos años Miguel de Unamuno pronuncio la celebre frase cuando le preguntaron sobre las acciones que España podría emprender para promover el desarrollo del conocimiento científico.
