Business cases

Armando Liussi
marketing

When city´s pulse froze: viral marketing

Friday, May 8th, 2009

This text is an abstract of a longer one, at least in its concept. The original text treats a case of successful business, in new markets´ development. Then, we will approach to a communicative methodology that takes deep roots in the corporate culture: the viral diffusion, the viral marketing. To put us into situation, we […]

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David Soler
Strategy
Negocios internacionales

Rethinking strategy before the crisis

Overcoming the fall of the Brazilian Real

Monday, April 27th, 2009

In December 1998, Brazilians were ready to enjoy their Christmas holidays, in addition, in line with the southern hemisphere summer. At that time nobody in Brazil doubted that sooner or later the government would change its monetary policy so far was that of “mini-devaluations” controlled by the government. But trade balance, import operations fall in […]

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David Soler
New launch

New launch in Brazil

Saturday, April 25th, 2009

After two years selling its products through a local partner, a leading Spanish business group decides to set up office in Brazil with its own. But market best situation had also led to the arrival of the most important competitors, so we had to quickly plan and execute the next steps to seize the advantage […]

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Ignacio Prieto
Internationalization
Armario empotrado

Internationalization of a limited market product

Friday, April 24th, 2009

A company who manages to develop an interesting product, owns a treasure.
Many times, the right strategy consist on exploiting entirely this source of competitive advantage but often it will be advisable to expand internationally to develop economies of scale to sustain leadership.

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