| Xiamen 
Natraceutical Group is a Spanish multinational corporation at the forefront of biotechnology applied to nutrition and health. The company is a leading reference in the research and development of naturally-sourced functional, active ingredients and nutritional complements for the foodstuffs, pharmaceutical and cosmetics sectors. Natraceutical Group is today a multinational group with more than 500 staff [...]
BW Highlights
Natraceutical Group and Naturex reach an agreement to create a world leading company
This merger will create the number one indepent company of natural specialty ingredients in the world.
Wednesday, August 12th, 2009
Strategy
BSC. Balanced Scorecard
Starting from the beginning
Saturday, June 6th, 2009Knowing how the company should foster innovation to achieve its goals, optimizing processes to excel and matching efficiently products with customers’ needs are topics that required an answer if we want to succeed.
Technology
Data Mining & Web Mining
Knowledge discovery.
Monday, June 1st, 2009The information drawn from Data mining allows companies to better understand its market and target needs in accurate way.
Times of redefining our strategy
How to cope with alternative futures in a fast changing World
Monday, May 11th, 2009In the middle of a worldwide economic crisis, companies face difficult times trying to find the right path to follow.
Many of them start looking inside their business model and wonder whether their strategy is still viable. Are we in front of a new era? Do we have any chance to keep doing business as usual? Are our markets going to recover? Will we be here in five years from now?
marketing
When city´s pulse froze: viral marketing
Friday, May 8th, 2009This text is an abstract of a longer one, at least in its concept. The original text treats a case of successful business, in new markets´ development. Then, we will approach to a communicative methodology that takes deep roots in the corporate culture: the viral diffusion, the viral marketing. To put us into situation, we [...]
Technology
Information Technologies
Continuous improvement in SMEs
Monday, May 4th, 2009Information is vital in international management teams, which can only reach their potential if they have the vision of comprehensive, updated and reliable always come from different sources and varied.
Strategy
Rethinking strategy before the crisis
Overcoming the fall of the Brazilian Real
Monday, April 27th, 2009In December 1998, Brazilians were ready to enjoy their Christmas holidays, in addition, in line with the southern hemisphere summer. At that time nobody in Brazil doubted that sooner or later the government would change its monetary policy so far was that of “mini-devaluations” controlled by the government. But trade balance, import operations fall in [...]
If you love your product, stick by it
Friday, April 24th, 2009Let me ask you a few questions, it won’t take long. Does your company have a unique product or have developed a know-how or technology that allows you to differentiate from the competition? Are you market leader in your niche? Did your sales topped and need to find new ways to grow? Are you committed [...]
Que inventen ellos
Wednesday, April 15th, 2009Hace ya muchos años Miguel de Unamuno pronuncio la celebre frase cuando le preguntaron sobre las acciones que España podría emprender para promover el desarrollo del conocimiento científico.
