If anything is distinctive about The Economist (as a key media, magazine and publishing group) it is their elegant irreverence that often shows in their headlines and stands out as part of their core values. Another particular feature is the global distribution of its audience and its segmentation, not only “in-country” markets, but “in-cities” markets [...]
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Optimistic globalization of the mass media
When success emerge on bet for the collective intelligence of markets
Tuesday, July 7th, 2009Mass Intelligence
Friday, July 3rd, 2009El próximo lunes 6 de julio, Andrew Rashbass, CEO de The Economist Group, pronunciará la conferencia Mass Intelligence, en el Círculo de Economía de Barcelona. Andrew Rashbass asumió en Julio de 2008 como Director Ejecutivo de The Economist Group, día después de la junta general anual en la que Helen Alexander, director general saliente, anunciara [...]



