Some days ago I read in the Spanish newspaper, El Pais, about the extent of the impact on digital distribution in the world of books. Looks like we are rushing around when we had years to prepare for this, to have clear plans and a defined strategy. One just had to observe what was happening [...]
Editorial
Optimistic globalization of the mass media
When success emerge on bet for the collective intelligence of markets
Tuesday, July 7th, 2009If anything is distinctive about The Economist (as a key media, magazine and publishing group) it is their elegant irreverence that often shows in their headlines and stands out as part of their core values. Another particular feature is the global distribution of its audience and its segmentation, not only “in-country” markets, but “in-cities” markets [...]




