marketing

Ignacio Prieto

Viral Marketing and Entreprise 2.0 ( and II)

On the previous post, we discussed how Viral Marketing should be deployed as part of an overall strategy. We consider Relationship Marketing, as a frame where this tactic can co-exists with other marketing tools and improve promotional performance. Ultimately, Relationship Marketing will only develop to full extend in an Enterprise 2.0 environment.

Sunday, November 1st, 2009

Relatioship Marketing places customers at the center of the company’s focus integrating elements such as 360-degree marketing, micromarketing, product customization, etc. This strategy aligns well with the type of diffusion we want. Relationship marketing is market oriented, customer committed and create, develops and maintain relationship with them. Client and provider roles are not fully defined […]

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Ignacio Prieto

VIRAL MARKETING AND ENTERPRISE 2.0 (I)

Many companies need to generate visibility in their markets both for themselves and their products. But getting notoriety can be particularly burdensome, especially in these times of budget restraint. New technologies provide access to alternative channels of distribution and promotion under affordable costs and adaptable to any business regardless of its size thanks to its ability to hit targets with great precision. But make no mistake. These tools are useless if not supported by a well defined strategy, customer-oriented, with a high degree of transparency and honesty in its approach. We are asking our customers to feel part of our organization. Don’t let them down.

Sunday, October 25th, 2009

Many companies need to generate visibility in their markets both for themselves and their products. But getting notoriety can be particularly burdensome, especially in these times of budget restraint.

New technologies provide access to alternative channels of distribution and promotion under affordable costs and adaptable to any business regardless of its size thanks to its ability to hit targets with great precision.

But make no mistake. These tools are useless if not supported by a well defined strategy, customer-oriented, with a high degree of transparency and honesty in its approach.

We are asking our customers to feel part of our organization. Don’t let them down.

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Ignacio Prieto

Let others do the inventing

Sunday, September 13th, 2009

Many SMEs feel the need to differentiate themselves to compete against the great champions of industry, increasingly globalize and more resources for research. For SMEs would be interesting to remember that innovation occurs not only in basic knowledge and protected with patents.

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Armando Liussi
marketing

When city´s pulse froze: viral marketing

Friday, May 8th, 2009

This text is an abstract of a longer one, at least in its concept. The original text treats a case of successful business, in new markets´ development. Then, we will approach to a communicative methodology that takes deep roots in the corporate culture: the viral diffusion, the viral marketing. To put us into situation, we […]

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