Blogs

Ignacio Prieto

Spain Export Consortia

An Export Consortium is an independent and formal entity, formed by a number of companies, manufacturing or providing products or services, aimed to enter into foreign markets by sharing the costs, generating synergies and creating value for its customers without giving up control on their respective business.

Saturday, September 4th, 2010

There are less than 3.5 million companies in Spain. Around 99.8% are small and medium size enterprises (SMEs) and 94% are considered micro SME (less than 10 workers) according to the European Commission Enterprise and Industry’s criteria. Competitive key factors as the capacity to innovate, the degree of internationalization, financial strength, skilled human resources and […]

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Ignacio Prieto

Viral Marketing and Entreprise 2.0 ( and II)

On the previous post, we discussed how Viral Marketing should be deployed as part of an overall strategy. We consider Relationship Marketing, as a frame where this tactic can co-exists with other marketing tools and improve promotional performance. Ultimately, Relationship Marketing will only develop to full extend in an Enterprise 2.0 environment.

Sunday, November 1st, 2009

Relatioship Marketing places customers at the center of the company’s focus integrating elements such as 360-degree marketing, micromarketing, product customization, etc. This strategy aligns well with the type of diffusion we want. Relationship marketing is market oriented, customer committed and create, develops and maintain relationship with them. Client and provider roles are not fully defined […]

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Ignacio Amézaga

Strategic planning and SMEs

"Everything is very difficult to be easy" (Thomas Fuller).

Friday, October 30th, 2009

Everyone assumes that planning is advantageous and that all large companies do it. Deimel, Kraus and Reiche defined planning and strategic management “as the attempt to prepare to embrace the opportunities which the future depares and to respond to the complexity and dynamics of the environment”. However, in times of economic crisis the strategic planning […]

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Ignacio Prieto

VIRAL MARKETING AND ENTERPRISE 2.0 (I)

Many companies need to generate visibility in their markets both for themselves and their products. But getting notoriety can be particularly burdensome, especially in these times of budget restraint. New technologies provide access to alternative channels of distribution and promotion under affordable costs and adaptable to any business regardless of its size thanks to its ability to hit targets with great precision. But make no mistake. These tools are useless if not supported by a well defined strategy, customer-oriented, with a high degree of transparency and honesty in its approach. We are asking our customers to feel part of our organization. Don’t let them down.

Sunday, October 25th, 2009

Many companies need to generate visibility in their markets both for themselves and their products. But getting notoriety can be particularly burdensome, especially in these times of budget restraint.

New technologies provide access to alternative channels of distribution and promotion under affordable costs and adaptable to any business regardless of its size thanks to its ability to hit targets with great precision.

But make no mistake. These tools are useless if not supported by a well defined strategy, customer-oriented, with a high degree of transparency and honesty in its approach.

We are asking our customers to feel part of our organization. Don’t let them down.

continue reading
Ignacio Prieto

SRM – Stakeholder Relationship Management

An all-round communication strategy framework

Monday, October 19th, 2009

Relationship marketing was first used about two decades ago to define a new strategic approach to organizing the company around the figure of the customer. A whole philosophy of customer service and CRM applications were developed right after. Some researchers (including Christopher, Payne and Ballantyne, 1991) have expressed their theories arguing this new approach is […]

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Ignacio Prieto

Let others do the inventing

Sunday, September 13th, 2009

Many SMEs feel the need to differentiate themselves to compete against the great champions of industry, increasingly globalize and more resources for research. For SMEs would be interesting to remember that innovation occurs not only in basic knowledge and protected with patents.

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Ignacio Prieto

Getting closer to a revaluation of the Chinese currency?

Sunday, September 13th, 2009

After joining the World Trade Organization (WTO), foreign exchange reserves have grown to $ 2 trillion (2 trillion in European terminology). United States is pushing the Chinese government since 2003 to revalue its currency in order to reduce its trade deficit.

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Javier Represas

Natraceutical Group and Naturex reach an agreement to create a world leading company

This merger will create the number one indepent company of natural specialty ingredients in the world.

Wednesday, August 12th, 2009

Natraceutical Group is a Spanish multinational corporation at the forefront of biotechnology applied to nutrition and health. The company is a leading reference in the research and development of naturally-sourced functional, active ingredients and nutritional complements for the foodstuffs, pharmaceutical and cosmetics sectors. Natraceutical Group is today a multinational group with more than 500 staff […]

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Antonio Caamaño
Strategy
Cuadro de mando integral

BSC. Balanced Scorecard

Starting from the beginning

Saturday, June 6th, 2009

Knowing how the company should foster innovation to achieve its goals, optimizing processes to excel and matching efficiently products with customers’ needs are topics that required an answer if we want to succeed.

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Antonio Caamaño
Technology
Tecnologías de la Información

Data Mining & Web Mining

Knowledge discovery.

Monday, June 1st, 2009

The information drawn from Data mining allows companies to better understand its market and target needs in accurate way.

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