Ignacio Prieto, BW Partner

Spain Export Consortia

An Export Consortium is an independent and formal entity, formed by a number of companies, manufacturing or providing products or services, aimed to enter into foreign markets by sharing the costs, generating synergies and creating value for its customers without giving up control on their respective business.

Saturday, September 4th, 2010

There are less than 3.5 million companies in Spain. Around 99.8% are small and medium size enterprises (SMEs) and 94% are considered micro SME (less than 10 workers) according to the European Commission Enterprise and Industry’s criteria. Competitive key factors as the capacity to innovate, the degree of internationalization, financial strength, skilled human resources and […]

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Viral Marketing and Entreprise 2.0 ( and II)

On the previous post, we discussed how Viral Marketing should be deployed as part of an overall strategy. We consider Relationship Marketing, as a frame where this tactic can co-exists with other marketing tools and improve promotional performance. Ultimately, Relationship Marketing will only develop to full extend in an Enterprise 2.0 environment.

Sunday, November 1st, 2009

Relatioship Marketing places customers at the center of the company’s focus integrating elements such as 360-degree marketing, micromarketing, product customization, etc. This strategy aligns well with the type of diffusion we want. Relationship marketing is market oriented, customer committed and create, develops and maintain relationship with them. Client and provider roles are not fully defined […]

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VIRAL MARKETING AND ENTERPRISE 2.0 (I)

Many companies need to generate visibility in their markets both for themselves and their products. But getting notoriety can be particularly burdensome, especially in these times of budget restraint. New technologies provide access to alternative channels of distribution and promotion under affordable costs and adaptable to any business regardless of its size thanks to its ability to hit targets with great precision. But make no mistake. These tools are useless if not supported by a well defined strategy, customer-oriented, with a high degree of transparency and honesty in its approach. We are asking our customers to feel part of our organization. Don’t let them down.

Sunday, October 25th, 2009

Many companies need to generate visibility in their markets both for themselves and their products. But getting notoriety can be particularly burdensome, especially in these times of budget restraint.

New technologies provide access to alternative channels of distribution and promotion under affordable costs and adaptable to any business regardless of its size thanks to its ability to hit targets with great precision.

But make no mistake. These tools are useless if not supported by a well defined strategy, customer-oriented, with a high degree of transparency and honesty in its approach.

We are asking our customers to feel part of our organization. Don’t let them down.

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SRM – Stakeholder Relationship Management

An all-round communication strategy framework

Monday, October 19th, 2009

Relationship marketing was first used about two decades ago to define a new strategic approach to organizing the company around the figure of the customer. A whole philosophy of customer service and CRM applications were developed right after. Some researchers (including Christopher, Payne and Ballantyne, 1991) have expressed their theories arguing this new approach is […]

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Let others do the inventing

Sunday, September 13th, 2009

Many SMEs feel the need to differentiate themselves to compete against the great champions of industry, increasingly globalize and more resources for research. For SMEs would be interesting to remember that innovation occurs not only in basic knowledge and protected with patents.

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Getting closer to a revaluation of the Chinese currency?

Sunday, September 13th, 2009

After joining the World Trade Organization (WTO), foreign exchange reserves have grown to $ 2 trillion (2 trillion in European terminology). United States is pushing the Chinese government since 2003 to revalue its currency in order to reduce its trade deficit.

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Sparking creativity

Friday, April 24th, 2009

The notion of stimulated creativity through an organized method dates back to 1953. The initial description of the Creative Problem Solving (CPS) process began with Alex Osborn in his book Applied Imagination. Osborn noticed that using deliberate processes and thinking tools resulted in increased levels of efficiency at managing change within the workplace. An open-ended […]

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Internationalization
Armario empotrado

Internationalization of a limited market product

Friday, April 24th, 2009

A company who manages to develop an interesting product, owns a treasure.
Many times, the right strategy consist on exploiting entirely this source of competitive advantage but often it will be advisable to expand internationally to develop economies of scale to sustain leadership.

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If you love your product, stick by it

Friday, April 24th, 2009

Let me ask you a few questions, it won’t take long. Does your company have a unique product or have developed a know-how or technology that allows you to differentiate from the competition? Are you market leader in your niche? Did your sales topped and need to find new ways to grow? Are you committed […]

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Que inventen ellos

Wednesday, April 15th, 2009

Hace ya muchos años Miguel de Unamuno pronuncio la celebre frase cuando le preguntaron sobre las acciones que España podría emprender para promover el desarrollo del conocimiento científico.

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