| Xiamen 
This text is an abstract of a longer one, at least in its concept. The original text treats a case of successful business, in new markets´ development. Then, we will approach to a communicative methodology that takes deep roots in the corporate culture: the viral diffusion, the viral marketing. To put us into situation, we […]
Business cases
marketing
Strategy
Rethinking strategy before the crisis
Overcoming the fall of the Brazilian Real
Monday, April 27th, 2009In December 1998, Brazilians were ready to enjoy their Christmas holidays, in addition, in line with the southern hemisphere summer. At that time nobody in Brazil doubted that sooner or later the government would change its monetary policy so far was that of “mini-devaluations” controlled by the government. But trade balance, import operations fall in […]
New launch
New launch in Brazil
Saturday, April 25th, 2009After two years selling its products through a local partner, a leading Spanish business group decides to set up office in Brazil with its own. But market best situation had also led to the arrival of the most important competitors, so we had to quickly plan and execute the next steps to seize the advantage […]
Internationalization
Internationalization of a limited market product
Friday, April 24th, 2009A company who manages to develop an interesting product, owns a treasure.
Many times, the right strategy consist on exploiting entirely this source of competitive advantage but often it will be advisable to expand internationally to develop economies of scale to sustain leadership.
