Armando Liussi

When city´s pulse froze: viral marketing

Friday, May 8th, 2009

This text is an abstract of a longer one, at least in its concept. The original text treats a case of successful business, in new markets´ development. Then, we will approach to a communicative methodology that takes deep roots in the corporate culture: the viral diffusion, the viral marketing. To put us into situation, we […]

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