Brazil

David Soler
Strategy
Negocios internacionales

Rethinking strategy before the crisis

Overcoming the fall of the Brazilian Real

Monday, April 27th, 2009

In December 1998, Brazilians were ready to enjoy their Christmas holidays, in addition, in line with the southern hemisphere summer. At that time nobody in Brazil doubted that sooner or later the government would change its monetary policy so far was that of “mini-devaluations” controlled by the government. But trade balance, import operations fall in […]

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David Soler
New launch

New launch in Brazil

Saturday, April 25th, 2009

After two years selling its products through a local partner, a leading Spanish business group decides to set up office in Brazil with its own. But market best situation had also led to the arrival of the most important competitors, so we had to quickly plan and execute the next steps to seize the advantage […]

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