Armando Liussi
High profile flu

About flu and the spread of news

Monday, September 21st, 2009

Talking about flues Nothing better than been under a flu state to start an article about it. Well, about flu and media. As a easy comparison, it´s so profitable the fact to live expatriate a couple of seasons in order to acquire foreign cultures´ knowledge -our corporate DNA claim- than analysis done from our minor […]

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Armando Liussi
The Economist

Optimistic globalization of the mass media

When success emerge on bet for the collective intelligence of markets

Tuesday, July 7th, 2009

If anything is distinctive about The Economist (as a key media, magazine and publishing group) it is their elegant irreverence that often shows in their headlines and stands out as part of their core values. Another particular feature is the global distribution of its audience and its segmentation, not only “in-country” markets, but “in-cities” markets […]

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Armando Liussi

Answers to the crisis (from the mobile phone)

Communications strategy following the internationalization of new media

Wednesday, June 10th, 2009

Often in management fields, whether as interim managers or not, we have massive reserves of information (fresh and last minute news) as top decision making tools, which virtually overwhelm us when they go out beyond the everyday sphere. That´s called over information. We usually absorb lot of detailed analysis, we also explore dozens of business […]

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