Editorial

David Soler

Free Does Not Mean Gratis

Sunday, November 22nd, 2009

Some days ago I read in the Spanish newspaper, El Pais, about the extent of the impact on digital distribution in the world of books. Looks like we are rushing around when we had years to prepare for this, to have clear plans and a defined strategy. One just had to observe what was happening […]

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Armando Liussi
The Economist

Optimistic globalization of the mass media

When success emerge on bet for the collective intelligence of markets

Tuesday, July 7th, 2009

If anything is distinctive about The Economist (as a key media, magazine and publishing group) it is their elegant irreverence that often shows in their headlines and stands out as part of their core values. Another particular feature is the global distribution of its audience and its segmentation, not only “in-country” markets, but “in-cities” markets […]

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