| Xiamen 
Many SMEs feel the need to differentiate themselves to compete against the great champions of industry, increasingly globalize and more resources for research. For SMEs would be interesting to remember that innovation occurs not only in basic knowledge and protected with patents.
innovation
Turning from pharmacies to restaurants
We want to be innovative … but we don’t want to be the first ones
Internationalization tip: innovation is also selling outside our markets
Sunday, September 6th, 2009Selling involves finding new customers, to attract unknown new players, like a mind conquest over our commercial target, over their knowledge. A patently obvious concept, usually forgotten in these crisis and restructuring ages. Selling is not marketing, but it has anyway innovation elements. Going out to a new market, gives a huge differential to the […]
Sparking creativity
Friday, April 24th, 2009The notion of stimulated creativity through an organized method dates back to 1953. The initial description of the Creative Problem Solving (CPS) process began with Alex Osborn in his book Applied Imagination. Osborn noticed that using deliberate processes and thinking tools resulted in increased levels of efficiency at managing change within the workplace. An open-ended […]
Que inventen ellos
Wednesday, April 15th, 2009Hace ya muchos años Miguel de Unamuno pronuncio la celebre frase cuando le preguntaron sobre las acciones que España podría emprender para promover el desarrollo del conocimiento científico.
