Ignacio Prieto

Let others do the inventing

Sunday, September 13th, 2009

Many SMEs feel the need to differentiate themselves to compete against the great champions of industry, increasingly globalize and more resources for research. For SMEs would be interesting to remember that innovation occurs not only in basic knowledge and protected with patents.

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Armando Liussi
Turning from pharmacies to restaurants
De la farmacia a la mesa

We want to be innovative … but we don’t want to be the first ones

Internationalization tip: innovation is also selling outside our markets

Sunday, September 6th, 2009

Selling involves finding new customers, to attract unknown new players, like a mind conquest over our commercial target, over their knowledge. A patently obvious concept, usually forgotten in these crisis and restructuring ages. Selling is not marketing, but it has anyway innovation elements. Going out to a new market, gives a huge differential to the […]

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Ignacio Prieto

Sparking creativity

Friday, April 24th, 2009

The notion of stimulated creativity through an organized method dates back to 1953. The initial description of the Creative Problem Solving (CPS) process began with Alex Osborn in his book Applied Imagination. Osborn noticed that using deliberate processes and thinking tools resulted in increased levels of efficiency at managing change within the workplace. An open-ended […]

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Ignacio Prieto

Que inventen ellos

Wednesday, April 15th, 2009

Hace ya muchos años Miguel de Unamuno pronuncio la celebre frase cuando le preguntaron sobre las acciones que España podría emprender para promover el desarrollo del conocimiento científico.

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