LATAM

Foreign direct investment in the Caribbean and South America

Friday, June 19th, 2009

The Latin America and Caribbean Commission (CEPAL) just released its report on direct investments in LATAM and the Caribbean. The area registered a new historical foreign direct investment record in spite of the global economic crisis with 139 billion USD investment in 2008. A 9.4% more than the previous year. Brazil, Chile and Argentina captured […]

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Armando Liussi
marketing

When city´s pulse froze: viral marketing

Friday, May 8th, 2009

This text is an abstract of a longer one, at least in its concept. The original text treats a case of successful business, in new markets´ development. Then, we will approach to a communicative methodology that takes deep roots in the corporate culture: the viral diffusion, the viral marketing. To put us into situation, we […]

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