Spain

Spain, your partner in Europe

Monday, November 23rd, 2009

An interesting and comprehensive paper on Spain and its characteristics as a recipient of investment. You can download from here

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Armando Liussi
Turning from pharmacies to restaurants
De la farmacia a la mesa

We want to be innovative … but we don’t want to be the first ones

Internationalization tip: innovation is also selling outside our markets

Sunday, September 6th, 2009

Selling involves finding new customers, to attract unknown new players, like a mind conquest over our commercial target, over their knowledge. A patently obvious concept, usually forgotten in these crisis and restructuring ages. Selling is not marketing, but it has anyway innovation elements. Going out to a new market, gives a huge differential to the […]

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