strategy

Ignacio Prieto

Spain Export Consortia

An Export Consortium is an independent and formal entity, formed by a number of companies, manufacturing or providing products or services, aimed to enter into foreign markets by sharing the costs, generating synergies and creating value for its customers without giving up control on their respective business.

Saturday, September 4th, 2010

There are less than 3.5 million companies in Spain. Around 99.8% are small and medium size enterprises (SMEs) and 94% are considered micro SME (less than 10 workers) according to the European Commission Enterprise and Industry’s criteria. Competitive key factors as the capacity to innovate, the degree of internationalization, financial strength, skilled human resources and […]

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David Soler

Free Does Not Mean Gratis

Sunday, November 22nd, 2009

Some days ago I read in the Spanish newspaper, El Pais, about the extent of the impact on digital distribution in the world of books. Looks like we are rushing around when we had years to prepare for this, to have clear plans and a defined strategy. One just had to observe what was happening […]

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Ignacio Prieto

Viral Marketing and Entreprise 2.0 ( and II)

On the previous post, we discussed how Viral Marketing should be deployed as part of an overall strategy. We consider Relationship Marketing, as a frame where this tactic can co-exists with other marketing tools and improve promotional performance. Ultimately, Relationship Marketing will only develop to full extend in an Enterprise 2.0 environment.

Sunday, November 1st, 2009

Relatioship Marketing places customers at the center of the company’s focus integrating elements such as 360-degree marketing, micromarketing, product customization, etc. This strategy aligns well with the type of diffusion we want. Relationship marketing is market oriented, customer committed and create, develops and maintain relationship with them. Client and provider roles are not fully defined […]

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Ignacio Amézaga

Strategic planning and SMEs

"Everything is very difficult to be easy" (Thomas Fuller).

Friday, October 30th, 2009

Everyone assumes that planning is advantageous and that all large companies do it. Deimel, Kraus and Reiche defined planning and strategic management “as the attempt to prepare to embrace the opportunities which the future depares and to respond to the complexity and dynamics of the environment”. However, in times of economic crisis the strategic planning […]

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Ignacio Prieto

Let others do the inventing

Sunday, September 13th, 2009

Many SMEs feel the need to differentiate themselves to compete against the great champions of industry, increasingly globalize and more resources for research. For SMEs would be interesting to remember that innovation occurs not only in basic knowledge and protected with patents.

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Chinese markets opened for foreign contractors

Is China giving an equal opportunity treatment to both local and foreign-invested companies?

Saturday, September 5th, 2009

Is China giving an equal opportunity treatment to both local and foreign-invested companies?

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Antonio Caamaño
Strategy
Cuadro de mando integral

BSC. Balanced Scorecard

Starting from the beginning

Saturday, June 6th, 2009

Knowing how the company should foster innovation to achieve its goals, optimizing processes to excel and matching efficiently products with customers’ needs are topics that required an answer if we want to succeed.

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David Soler
Strategy
Negocios internacionales

Rethinking strategy before the crisis

Overcoming the fall of the Brazilian Real

Monday, April 27th, 2009

In December 1998, Brazilians were ready to enjoy their Christmas holidays, in addition, in line with the southern hemisphere summer. At that time nobody in Brazil doubted that sooner or later the government would change its monetary policy so far was that of “mini-devaluations” controlled by the government. But trade balance, import operations fall in […]

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David Soler
New launch

New launch in Brazil

Saturday, April 25th, 2009

After two years selling its products through a local partner, a leading Spanish business group decides to set up office in Brazil with its own. But market best situation had also led to the arrival of the most important competitors, so we had to quickly plan and execute the next steps to seize the advantage […]

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Ignacio Prieto
Internationalization
Armario empotrado

Internationalization of a limited market product

Friday, April 24th, 2009

A company who manages to develop an interesting product, owns a treasure.
Many times, the right strategy consist on exploiting entirely this source of competitive advantage but often it will be advisable to expand internationally to develop economies of scale to sustain leadership.

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