Armando Liussi
Turning from pharmacies to restaurants
De la farmacia a la mesa

We want to be innovative … but we don’t want to be the first ones

Internationalization tip: innovation is also selling outside our markets

Sunday, September 6th, 2009

Selling involves finding new customers, to attract unknown new players, like a mind conquest over our commercial target, over their knowledge. A patently obvious concept, usually forgotten in these crisis and restructuring ages. Selling is not marketing, but it has anyway innovation elements. Going out to a new market, gives a huge differential to the […]

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Armando Liussi

Answers to the crisis (from the mobile phone)

Communications strategy following the internationalization of new media

Wednesday, June 10th, 2009

Often in management fields, whether as interim managers or not, we have massive reserves of information (fresh and last minute news) as top decision making tools, which virtually overwhelm us when they go out beyond the everyday sphere. That´s called over information. We usually absorb lot of detailed analysis, we also explore dozens of business […]

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